Apeel

You can enjoy EAT ME avocados straight away. But you don't have to: you can keep these delicious avocados for longer. Our avocados have been coated with a plant-based, protective layer that extends the shelf life of each ready-to-eat avocado. So you have more time to enjoy the most delicious, ready-to-eat avocados and can contribute to winning the fight against food waste. Apeel protection is plant-based, tasteless and odourless.

So, what is Apeel protection, exactly?

The longer fruit ripens, the more moisture evaporates from the fruit and the more oxygen enters it. As a result, all fruits will spoil sooner or later. Apeel creates a second peel around the fruit. This protection forms a barrier that slows down evaporation and oxidation. In an avocado, this creates a so-called 'microclimate' that extends the ripening process, so that the avocado stays delicious for longer.

Ingredients: plant-based

Apeel uses materials that naturally occur in the peels, seeds, and pulp of all fruits and vegetables to create a protective extra layer. This means that only plant-based substances are used, which are applied on the surface of the produce. And that means you can eat every avocado coated with Apeel just like a regular one. You won’t taste, smell or see it.

You don't even need to wash off the plant-based protective layer. Apeel is 100% safe and environmentally responsible. Even under strict EU regulations, Apeel is permitted in every member country. You can recognise ready-to-eat, EAT ME Apeel avocados thanks to the distinctive, purple sticker with the EAT ME and Apeel logo.

How do you store Apeel avocados?

The best way to store ready-to-eat Apeel avocados is in the fridge.

Protection with nothing but benefits

You don't always want to use your ready-to-eat EAT ME avocados immediately. Thanks to the protection of Apeel, you can enjoy it longer.

Environmentally friendly

You can enjoy your EAT ME Apeel avocado immediately or store it for a few days thanks to Apeel’s plant-based, protective layer. So you have more time to enjoy the avocado and we can win the fight against food waste together! Apeel’s plant-based, protective layer keeps more avocados fresher for longer. And that means that no valuable resources, such as CO2 and water, are wasted unnecessarily.